What AI is actually worth in your business

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95% of AI Projects Fail. Here's How to Be in the 5%.

Latest Articles

196 articles

Your Slow Callback Is Costing You $33,400 a Year

See what a three-hour callback is costing you in booked jobs, and set a five-minute rule with an automatic text fallback for the hours nobody can pick up.

Sep 29

Your CSR Booking Rate Is Worth $100K a Year

Your answered calls aren't booking. See what five points of CSR booking rate is worth to your shop, and find the free way to learn why callers still hang up.

Sep 27

The Contact Form That's Costing You the Job

See what your website contact form is costing you in unanswered leads, and switch to web chat or text that reaches a phone someone actually watches all day.

Sep 24

The After-Hours Missed Call That Costs You a New Customer

See what your unanswered after-hours and weekend calls are worth in real dollars, and compare three ways to cover the phone at night without a new hire.

Sep 23

One More Google Review Star Is Worth $30K a Year

See what your thin Google review count is costing you in lost calls, and switch on a same-day text that asks every customer instead of the six you hand-pick.

Sep 22

The Unpaid Invoices Quietly Draining Your Cash Flow

See what your overdue invoices are costing you in trapped cash, and switch on a reminder sequence that starts before the due date instead of after it.

Sep 20

AI Strategy

Keep Your Customer Data Out of ChatGPT and Claude

Free ChatGPT and Claude accounts can train on what your team types in. Two switches turn that off for nothing. Here is where to find both tonight.

Sep 19

Your Dormant Customer List Is Worth $12K a Year

Run the reactivation math on your dormant customer list and text every past customer before the winter demand spike drives up your cost per lead.

Sep 18

The Lapsed Maintenance Plan Costing You $18K a Year

See what your lapsed maintenance plan and membership customers cost you this year, and how to switch on auto-renew billing and a 30-day reminder text.

Sep 17

AI Strategy

How to Tell If an AI Vendor's ROI Claim Is Real

Learn the three-question test that separates a real AI vendor ROI number from a marketing one, before you sign the contract or approve the next renewal.

Sep 16

The Slow Quote That's Costing You the Job

See what a two-day quote turnaround costs you in jobs, and how to send a complete priced quote from the truck using field software you already pay for.

Sep 15

One Star Is Worth 9%: Fix Your Google Reviews This Week

Learn what a one-star rating gap actually costs you in revenue, and how to automate Google review requests plus AI-drafted replies this week without hiring.

Sep 14